com and other third-party sites continue to get full listing details from those brokers and agents who have a marketing relationship or other agreement with the websites. For instance, members of Zillow's totally free broker direct-feed program, Zillow Pro for Brokers, as well as those in Trulia's direct broker program, still have their complete listing data appear on Zillow.
In the meantime, Zillow will take listings in both cut and complete type, stated Katie Curnutte, Zillow's director of interactions. However it will cut off the feed after a transition period of unspecified length "to give brokers a bit of time to register for the full feed." "We have worked out a solution with Genuine, Tracs to supply brokers who wish to market their listings on Zillow an opportunity to do so through the MLS," Curnutte said.
Due to technical problems, the feeds will likewise include details about closed, pending, ended and withdrawn listings, and all images associated with them that brokers would not normally supply to portals, he stated. If Zillow gets enough direct broker feeds, that would alleviate the impact of turning off Real, Tracs' default feed of truncated listings.
Realtor. com stated it is still looking into the concern and did not have an action by press time. Real, Tracs sends its listings to both Zillow and Trulia through syndication platforms List, Center and Point2, which are both owned by realtor. com operator Move Inc. Need More Info? . com, thanks to its unique position as the official website of the National Association of Realtors, receives a direct feed from nearly all of the nation's MLSs, including Real, Tracs.
At press time, List, Hub was still checking out whether Zillow would break its List, Hub contract by dropping the pared-down listings. White said Real, Tracs and List, Hub are presently dealing with a deal to provide brokers the capability to set up a complete feed of active listing information to Zillow.
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